SERVICES
Helping B2B brands show up and stand out
Whether you need a strategy, a stronger presence on stage or online, or clarity on what your exhibition spend actually delivers — I bring 15 years of hands-on B2B experience to the table.
B2B Go-to-Market Strategy
Positioning, messaging, channel selection, and market entry planning. I help you answer the hard questions: who you're for, how you're different, and how to reach the buyers who matter.
Sales & Marketing Alignment
Most B2B companies lose deals in the gap between sales and marketing. I've sat on both sides of that table. I help teams build a shared language, aligned funnel, and ABM approach that turns marketing activity into revenue conversations.
Brand Positioning & Visual Direction
In the AI era, the brands that win have a clear point of view — not just a nice logo. I define your positioning strategy, then brief and direct creative teams to make sure the visual output actually carries it.
Exhibition & Event Consulting
Over a decade in the exhibition industry. I advise on selecting the right shows, setting measurable goals, briefing stand designers, preparing your team for the floor, and building an ROI framework that goes beyond footfall and badge scans.
ABOUT
Strategy, story, presence
My name is Marina Albycheva, in 2013, I joined the world of industrial B2B — working inside a marketing agency focused on helping companies prepare for trade shows. It was hands-on from day one: brand narratives, visual concepts, positioning decisions, and clients who needed to show up credibly in front of thousands of industry professionals.
Over the years, that work took me across more than 20 countries and introduced me to over 400 brands.
The turning point came when I moved to Beire into a role where strategy went beyond the creative. Day to day, I was supporting marketing managers from a wide variety of global brands — which meant getting deep into sales pipelines, ROI frameworks, omnichannel marketing strategy, and how every decision connects to a commercial outcome. That shift changed how I think about everything.
Today I work at intersection of strategy, brand, and execution — with a team of marketers, designers, business developers and storytellers. We believe thta good strategy, done consistently, beats doing everything at once with no clear direction.
Education
Master's in Art Criticism · Masaryk University · Brno, Czechia · 2013
PRINCE2 Agile® Foundation & Practitioner · Axelos · London, UK · 2020
Event Psychology Strategist · MPI · Addison, USA · 2024
Some of the brands I worked for and worked with
